đź’ˇ SaaS Idea: Unified SMB Messaging Inbox

One inbox for WhatsApp Business, Instagram DMs, SMS, email, and web chat with ticketing, AI summaries, SLAs, and compliant send/receive via official APIs. Built for small support/sales teams.

Platform: web

Why it's a good idea?

1. Problem & Idea Recap

SMBs increasingly sell and support through many channels – WhatsApp Business, Instagram DMs, web-chat widgets, SMS, even plain email. Each service provides its own UI and none are multi-user friendly. An agent has to jump between browser tabs or phones, cannot hand off tickets, can’t see SLAs, and conversations get lost.
The proposed product: a browser-based shared inbox that plugs into the official WhatsApp Business API, Instagram Messaging API, SMS (Twilio/MessageBird), email (IMAP/SMTP), and a drop-in web chat widget. Features: ticketing/assignment, AI summaries, SLAs, basic CRM profile panel, compliant send/receive.

2. Signals of Market Interest

  • Hacker News thread #37203948 (Aug-23) titled “Looking for a unified SMB messaging inbox” – ~350 upvotes, >250 comments, dozens of “+1, I’d pay” replies and vendor suggestions. Clear pain point.
  • Reddit r/smallbusiness & r/Entrepreneur contain multiple posts such as “How do you manage WhatsApp and Instagram messages in one place?” (recurring each month).
  • IndieHackers posts asking for “shared WhatsApp inbox” or “Instagram DM tool for teams”.
  • G2 & Capterra category “Social Customer Service...
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