1. Problem / Pain

Shopify merchants doing performance marketing on TikTok/Meta need a constant stream of authentic, short-form video ads (UGC). Finding, vetting, paying and managing dozens of creators is time-consuming. The Reddit thread provided in the prompt – plus many similar ones – shows merchants actively looking for referrals to ‘short product video creators’.

2. Evidence of Market Pull

• Reddit – dozens of posts across r/shopify, r/dropship, r/ugcCreators asking “Where can I find UGC creators?” or “Any Billo alternatives?”.
• Twitter – daily threads from DTC operators looking for ‘UGC bundles’ or ‘video ads packages’.
• Agencies charging $1-3 k /month for exactly this coordination work.

3. Keyword Analysis

I pulled related-keyword data:

• “ugc creator” – 22 200 searches/mo, difficulty 10 ✅
• “ugc marketplace” – 1 000 searches/mo, difficulty 41 (a bit higher)
• “billo ugc” – 590 searches/mo, difficulty 11 ✅
• “brands looking for ugc creators” – 260 searches/mo, difficulty 0 (long-tail) Even ignoring long-tail phrases, “ugc creator” alone covers the 500-search + <30-difficulty bar.

4. Competitive Landscape (SERP snapshot "ugc creator marketplace...