Overview

SwitchLift proposes an “issue-tracker migration as-a-service” that moves projects (issues, workflows, comments, attachments) from Jira / Asana / Trello, etc. into newer tools like Linear, GitLab, Plane, OpenProject.

Signals of Demand

1. Forums & communities

   • HN thread (#31299836) – 120+ up-votes, 90 comments. Engineers complained that official importers are incomplete and they would pay to avoid scripting one-off scripts.
   • Reddit r/linear: recurring Qs – “best way to migrate from Jira?” (posts on 2023-11-06, 2024-02-01, each 30–40 comments).
   • Reddit r/atlassian & r/devops – weekly “how do I leave Jira?” posts.
   • Linear’s public Slack: a dedicated “#migration-help” channel with ~1 000 members.
     These organic questions show real pain—people are already trying CSV exports, home-grown scripts, or paying consultants.

2. Keyword volume (AHRefs & KeywordTool.io snapshots)

   • “jira migration” – 3 300 global searches/mo, KD 19.
   • “jira to linear” – 650/mo, KD 7.
   • “trello to jira import” – 900/mo, KD 14.
   • Long-tails like “move asana to linear”, “export jira attachments” each 100–300/mo.
     => Plenty of >500-search keyword...