Problem/need: Freelancers & micro-businesses drown in paper receipts; need quick digitisation, tax categorisation and an export they can hand to accountant / drop in a spreadsheet.

Signals of interest – Reddit thread provided by user (r/personalfinance) asking exactly for an app that “scans receipts and automatically categorises”. 300+ upvotes, 120 comments. – Additional Reddit threads located via search: r/BEFreelance/14n876a (“best invoicing/expenses app with receipt scanning?”), r/SaaS/1l9lcqh (“Do you scan and track receipts?”), r/irishpersonalfinance (“how do you track receipts for your accountant?”). All contain dozens of replies comparing existing tools and complaints about price/complexity.

Keyword research (Google):

• “receipt scanner app” – 8 100 monthly searches, difficulty 38 (borderline; still winnable with niche landing pages).
• “best receipt scanner app” – 2 400 searches, difficulty 10 (well below the <30 target).
• “scan receipts app for money” – 2 900 searches, difficulty 34 (slightly high but indicates wide interest).
• “receipt scanner app for iphone” – 170 searches, difficulty 22.
• “AI receipt scanner” – 90 searches, difficulty 11. At least one core keyword...