Problem/need:

• Households and friend groups have dozens of recurring digital subscriptions (Netflix, Spotify family, Adobe, Game Pass, etc.) that need tracking, cost-sharing and reminders.
• Existing DIY approach = spreadsheets + Splitwise + calendar alerts — cumbersome, errors, forgotten renewals, awkward money chasing.

Market signals – forums & social:

• Multiple Reddit threads asking for subscription-management or bill-splitting tools (‘Best app for tracking subscriptions?’, ‘Need subscription tracker/manager app’, ‘App for managing your subscriptions?’). Each attracts dozens-hundreds of comments, showing real pain.
• r/ProductivityApps thread (1k2hhql) explicitly requests exactly this product.
• r/apps, r/selfhosted and r/iosapps have regular launches of new trackers that get up-votes and feedback → continuous interest.

Keyword data (via tools):

• “subscription tracker” – 2 400 monthly searches, difficulty 24 (✓ <30).
• “rocket money” – 246 000 searches (brand of leading subscription tracker) difficulty 41 (too high to rank, but proves demand).
• “gamsgo” (subscription-sharing marketplace) – 5 400 searches, difficulty 9 (✓).
• “together price” – 720 searches, dif...