1. Problem & Idea Recap

Teams in regulated or privacy-sensitive sectors (health, finance, EU residents, etc.) are often forbidden to use SaaS session-replay tools (FullStory, Hotjar, LogRocket, Datadog) because raw recordings leave the company’s premises and may contain Personally Identifiable Information (PII). A drop-in, self-hosted, rrweb-compatible recorder with auto-redaction, region-scoped storage and full audit trails directly solves that pain.

2. Signals of Market Pull

1. Hacker News / Reddit chatter

   • HN thread you referenced (id=34897645) reached front-page; discussion shows multiple engineers asking “Is there a HIPAA/GDPR friendly alternative to FullStory?” and several recommending OpenReplay or Highlight.io but complaining about hard set-up and lack of rock-solid compliance docs.
   • Recurring HN topics: “self-hosted analytics” (Plausible, Umami, PostHog) routinely hit front-page – strong cultural pull toward on-prem/privacy-first tooling.

2. Keyword data (from tools)

   • openreplay – 590 searches/mo, KD 17 ✅ ( >500 volume, <30 difficulty )
   • session replay – 720 searches/mo, KD 34 (volume good, KD slightly above 30)
   • rrweb – 390 searches/mo,...