Market demand (keyword research)

• "SOP software" – 1 300 monthly searches, difficulty 4 (very easy); CPC ≈ $34 → clear buying intent.
• "Standard operating procedure software" – 1 300 searches, difficulty 7; CPC ≈ $34.
• "Process documentation software" – 480 searches, difficulty 7; CPC ≈ $46 (just under the 500 mark but still signals demand).
• "Process documentation template" – 1 300 searches, difficulty 4 (top-of-funnel).
• "SOP management software" – 210 searches, difficulty 4. => At least two core keywords comfortably clear the 500-search / <30-difficulty bar.

Competitor landscape

SERP for "SOP software" shows many funded players:

• Process Street
• Scribe (≃$30 m raised)
• Trainual, SweetProcess, Whale, Waybook, Tango, Flowster, Checkflow, etc. Presence of multiple paid products proves willingness to pay, but also means the space is competitive. Process Street and Trainual charge ±$5–$25 pp/pm → ARPU validated.

Gap / differentiation for ‘Ops Checklist Copilot’

1. Real-time checklist runner (vs static doc) with integrated screen capture & timers.
2. Automatic AI write-up of what was actually done (post-mortem / run-book generation).
3. Native Slack & Jira hand...