Problem Space

Vendor security & compliance teams are forced to collect and monitor trust artifacts (SOC 2, ISO-27001, BAAs, DPAs, sub-processor lists, status pages) for hundreds of SaaS suppliers. The work is highly repetitive, time-sensitive (renewals & changes) and still largely manual (spreadsheets + Google).

Signals of Market Demand

• KEYWORD DATA
• “vendor risk management” – 880 searches/mo, Difficulty 22 (KD<30 ✓), CPC $52.
• “vendor risk management software” – 720 searches/mo, KD 25 ✓, CPC $68.
• “vendor risk management tool” – 210 searches/mo, KD 20 ✓.
• “vendor security assessment” – 140 searches/mo, KD 3 ✓.
• Long-tail terms around SOC 2 reports, sub-processor lists, trust centers etc. exist but cluster under brand/navigational terms (Drata trust center 170/mo, Safebase trust center 90/mo, Microsoft trust center 590/mo) showing people actively look for these artefacts.

All core keywords pass the rule of > 500 total monthly volume with KD < 30 when grouped (∼2k+/mo) and carry high CPCs (> $40), indicating commercial intent and budget.

Competitor Landscape (shows willingness to pay)

• Whistic Vendor Security Network – directory + sharing model....