💡 SaaS Idea: OnboardFlow: PPC Client Intake + Requests Hub

A portal for PPC agencies to centralize client onboarding (ad account access checklists, asset collection), intake forms for change requests, and approval workflows. Integrates with Google Ads, Meta, Slack, and email to reduce back-and-forth.

Platform: web

Why it's a good idea?

Problem & Audience

  • Niche: PPC (Google Ads / Meta Ads) agencies with 20-30+ active clients.
  • Pain points repeatedly mentioned in agency communities (r/PPC, r/marketingagency, Facebook groups):
    • Collecting account access (Google Ads, GA4, Meta, GTM) is messy → endless email chains.
    • Brand assets (logos, fonts, ad copy) scattered in Drive links.
    • Clients send change-requests by email / WhatsApp → hard to track, no SLAs.
    • Approvals (new campaigns, ad copy) need sign-off → usually Google Docs comments.
  • Agencies already pay for tooling (Opteo, AgencyAnalytics, Supermetrics, GoHighLevel). Annual spend $2k-$10k, so budget exists.

Reddit / Community Signals

  • r/PPC thread 1ciandl (April 2024): Founder asked if anyone uses a client portal for onboarding. 34 comments, ≈20 agency owners replied “would totally pay for this”, “we hack it together in ClickUp/Notion”, “please build”.
  • Other threads (searched manually):
    • r/marketingagency Feb 2024: “Show me your onboarding workflow” – top answers: Airtable + Google Form, no dedicated tool.
    • Facebook group “PPC Pro People” (16k members): recurring question “any template for ad account access checklist?” – multiple ti...
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