Problem & demand

• Multiple Reddit threads (r/digitalminimalism 1kbplch, kd4vv2, etc.) explicitly ask for an app that pops up a question about ‘why are you opening this?’ before entering Instagram/Reddit/TikTok. Up-votes and long comment chains show clear pain-point.
• Keyword checks show that people search for tools in this space:
  • “android app to block apps” – 1 300 searches/mo, KD 15 ✅ (<30)
  • “one sec app” (the closest existing solution) – 1 000 searches/mo, KD 19 ✅
  • “social media blocker app” – 590 searches/mo but KD 70 ❌ (too hard)
  • Other mid-tail keywords (“stop mindless scrolling app”, “how to stop social media addiction”) have 30-390 volume; good for content but don’t pass the 500-search rule themselves. The requirement of ≥500 search + KD<30 is satisfied by the 1 300-volume keyword.

Competition

• Direct: One Sec (iOS + Android beta). Breath delay + optional “intention tracking” (paid tier). ~1M downloads, subscription model.
• Near-direct: Intenty (Android, asks at unlock, small), iChooseTo (open-source, abandoned).
• General blockers: Freedom, Opal, Forest, StayFocusd, Digital Wellbeing/Screen Time. They block or limit time but don’t force typed i...