Problem/Pain

• Recurrent questions on r/EatCheapAndHealthy, r/Frugal, r/MealPrep and others asking for an app/website that ① suggests a weekly plan, ② keeps it cheap/within a budget, and ③ spits out a consolidated grocery list. Example threads: - https://www.reddit.com/r/EatCheapAndHealthy/comments/8jhrl6/ (original evidence) - https://www.reddit.com/r/Frugal/comments/1caxboa/ - https://www.reddit.com/r/EatCheapAndHealthy/comments/x3yj51/ - These posts receive dozens-hundreds of up-votes and comments, signalling real interest.

Keyword demand & difficulty (data via tooling)

• “meal plan generator” → 1 600 monthly searches, difficulty 26 (✔ >500 SV, <30 diff)
• “healthy meal prep ideas for the week” → 1 300 SV, diff 23 (adjacent intent)
• “cheap healthy meal plan” → 720 SV, diff 36 (a bit harder but shows budget angle demand)
• “grocery list generator” → 320 SV, diff 7 (lower SV but very easy) => Core keyword meets the quantitative bar, several long-tails available (<30 diff) for SEO entry.

Existing solutions / proof people pay

• PlateJoy ($69/6 mo) – custom plans + Instacart checkout.
• Mealime (freemium, $2.99/mo) – recipe → list, grocery integrations.
• EatThisMuch (freemi...