1. Problem & Proposed Idea

Makers who sell on Etsy / Amazon Handmade often move from a hobby to a small-batch business and suddenly need something more robust than spreadsheets for:

• Bill of Materials (recipes for each product)
• Raw-material & finished-goods inventory with reorder points
• Printing shipping labels (Shippo / Amazon / Etsy)
• Simple multi-channel sync (Shopify storefront, Etsy, Amazon Handmade)

2. Evidence of Existing Demand

Reddit search results:

• r/EtsySellers – dozens of posts asking about Craftybase, alternatives, and cheaper tools.
• r/Handmade – thread “Craftybase or Inventora?” (Jun 2023) comparing price/feature trade-offs.
• r/Etsy – thread “Alternatives to Craftybase?” (Jun 2023) – users complain about bugs and high price, looking for better options. These threads have 30–100+ comments each → clear pain point.

3. Competitors (found through Google & Alt URLs)