đź’ˇ SaaS Idea: DMARC/SPF/DKIM Autopilot for SMBs/Nonprofits
Guided DNS wizard and continuous monitor that sets correct SPF/DKIM/DMARC, upgrades to p=quarantine/reject safely, rotates keys, and alerts on failures. Designed for small orgs that struggle with email deliverability and policy tuning.
Platform: web
Why it's a good idea?
1. Problem & Pain Points
- Email authentication (SPF, DKIM, DMARC) is notoriously confusing for small IT teams and accidental admins in nonprofits/SMBs.
- Consequence of mis-configuration: missing or delayed mail, phishing abuse using their domain, poorer inbox placement.
- Typical Reddit/HackerNews questions:
- Reddit r/sysadmin: >200 threads in the last 12 months that contain “DMARC” (example you linked, plus repeat threads like “Help me move to p=reject safely”, “Explain ARC vs DKIM”).
- HackerNews search for “dmarc”: dozens of discussion threads every quarter, mostly around Gmail/Yahoo tightening policies (Feb 2024) and people scrambling to update records.
2. Existing Solutions (Competitors)
| Vendor |
Focus |
Lowest public price |
| EasyDMARC |
SMB |
$8 /domain/mo (yearly) |
| DMARCly |
SMB |
$7 /domain/mo |
| DMARCIAN |
SMB/enterprise |
$19 /month for 25k msgs |
| PowerDMARC |
Enterprise-leaning |
$39 /domain/mo |
| Valimail Monitor |
Free monitoring, paid enforcement |
|
| Cloudflare Email Security |
Coming, not yet DMARC-first |
|
Observation: Market already pays; prices cluster at $7-$20 per domain per month. Many tools mo...
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