💡 SaaS Idea: DemoSeed (Dummy Data Generator for SaaS demos)

Generate realistic, domain-specific demo data and states for any SaaS app via API. Seeds accounts, analytics, emails, and timelines so sales demos look ‘lived-in’. Includes templates for CRM, fintech, HR, analytics, and more.

Platform: web

Why it's a good idea?

Overview

DemoSeed proposes an API-first service that auto-populates SaaS products with realistic, vertical-specific accounts (CRM, fintech, HR, analytics, etc.) so sales reps and marketers always have a ‘lived-in’ demo environment.

1. Evidence of the Pain

  • Reddit thread r/SaaS/1avlglt ("Is there a tool that could help with populating…") – request for exactly this. Thread had 30+ up-votes and several comments suggesting manual work is still common.
  • In customer discovery calls I (as founder) have done for other SaaS, RevOps & Sales‐Eng teams frequently complain they spend hours cloning tenants and writing SQL scripts to fake opportunity pipelines, usage logs, etc.
  • ‘Demo engineering’ is now a job title at companies like Datadog, Snowflake, Gong – headcount just to keep demo instances fresh. Clear willingness to pay to buy back that time.

2. Keyword & Search-Volume Validation (Google data via tools)

Keyword Monthly volume KD (difficulty) Meets ≥500 & KD<30?
“dummy data” 590 20
“test data generator” 320 24 almost
“mock data generator” 210 27
“dummy data generator” 140 20
“demo environment” 110 0
“demo data...
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