Problem & audience

• Sales engineers & AEs give dozens of live demos every week. Nothing kills a deal faster than a broken or half-empty data set.
• Keeping multiple demo orgs in ‘pristine’ state is currently done with hand-written SQL scripts, DB backups restored by DevOps, or front-end tools such as Demostack/Saleo that inject data at render time (not at the DB level).
• Posts asking for help:
  • r/SaaS thread (Feb-2024) “Is there a tool that could help with populating my staging db with fake demo data?” (17 comments, no solid answer)
  • r/salesengineers thread “Demo tips/tricks?” – top reply: “Make your demo environment similar to customers … there’s tools but they’re hard to set up”.
  • StackOverflow question “reset postgresql database in a demo after users tests”. These validate that engineers are looking for something turnkey.

Keyword demand (Requirement: ≥500 searches & KD <30 for at least one relevant keyword)

• “mockaroo” 2 900 searches / KD 2 → clear signal that thousands look for a fake-data SaaS each month. It’s branded but indicates intent.
• “sql sample database” 480 searches / KD 13 – just under 500 but very easy.
• “sales demo environment” 170 searc...