1. Problem & Solution

Teams doing continuous discovery generate lots of raw data (Zoom calls, interview notes, support tickets). Turning that chaos into tagged insights and a searchable ‘source-of-truth’ hurts. Tools such as Dovetail, Condens or Grain show people pay to solve it.

Proposed product = “Customer Research Hub”: - centralize recordings / transcripts - AI suggests tags & affinity clusters - create shareable insight repo.

2. Evidence of Market Pain (community chatter)

• Reddit r/UXResearch – recurring threads like “Alternatives to Dovetail?” and “Cheaper research repository?” (high engagement, dozens of comments)
• HackerNews discussions around “We built an AI tool to analyse user interviews – ask us anything” receive 100+ up-votes.
• Product-led blogs: “Top 7 Dovetail alternatives” (Kimola, Rapidr, HeyMarvin, etc.) → indicates active search traffic.

3. Keyword Demand & Difficulty