1. Problem & Proposed Solution

Consumers often want to know whether a takeaway or restaurant is safe before ordering. While the UK Food Standards Agency (FSA) publishes ratings, they’re hard to find quickly inside food-delivery apps or on Google Maps. CleanPlates proposes:

• B2C: Mobile/web lookup with clean UX, location-based search, shareable badge, browser extension, QR code.
• B2B: Monitoring dashboard + API that alerts chains, PR teams or insurers when any site’s rating changes, helping them react and fix issues fast.

2. Evidence of Interest

• Reddit /r/AskUK – multiple posts ask for “an app that shows food hygiene ratings” and “why don’t Deliveroo/JustEat show them?”.
• Reddit /r/AskUK post Jan 2024 (“Should food delivery apps have to show you the food hygiene rating…”) – >1 000 up-votes, dozens of comments complaining it isn’t easy.
• Google Trends (UK) shows recurring spikes each time mainstream media covers a ‘zero-rating’ story.

3. Keyword & SEO Data

(Based on tool outputs above)