1. Problem & Audience

Indie SaaS founders want a lightweight way to communicate product updates inside their app (popover/badge), send an email digest and maybe publish a hosted page – without the bloat of full-blown feedback boards or pricey “product-ops suites”.

Pain points cited in communities:

• Existing tools (AnnounceKit, Beamer, LaunchNotes, Headway, etc.) start at $25-$79/mo and bundle roadmaps & feedback boards many teams don’t need.
• Privacy-minded EU teams dislike 3rd-party trackers & cookie banners those widgets inject.
• DIY solutions (Markdown file, blog post) don’t push in-app or email notifications, so releases are missed.

2. Evidence of Demand in the Wild

Reddit / HN threads (screenshots/links below) repeatedly ask for “simple, cheap changelog tools”.

• r/CustomerSuccess – “Need an easy, well-priced tool for building out changelogs…” (Feb 2025)
• r/SaaS – “Why are changelogs so neglected? Costs hundreds a month.” (Jan 2025, >80 comments)
• r/SaaS – “What do you use for changelog management?” – multiple indie tools mentioned, up-voted.
• r/IndieHackers – posts from builders launching micro-changelog SaaS got >40 comments/interest.

These...