Web app that plans weekly themes, drafts on-brand posts from your inputs, repurposes long-form into X threads/LinkedIn carousels, and schedules consistently. Built-in audience research and engagement prompts. Competitors: Buffer, Hypefury, Typefully, Taplio. Wedge: opinionated "one hour on Sunday" workflow, tone-lock from your writing, and simple analytics tied to experiments rather than vanity metrics. Inspired by an Ask HN post looking for a personal branding automation tool.
Platform: web
The product promises to take the painful parts of personal-brand content creation (ideation → writing → repurposing → scheduling → measuring) and compress it into one focused weekly session.
Pain points being attacked
| Source | Signal | Notes |
|---|---|---|
| Ask HN ( https://news.ycombinator.com/item?id=41383011 ) | 90+ comments, many describing exactly this pain | Shows HN crowd (builders, consultants, indie hackers) actively searching for a tool. |
| Reddit r/LinkedIn | Recurring posts: “How do you stay consistent on LinkedIn?”, “Tools for personal brand?” (≅2-3 /week) | Real users ask for automation & repurposing. |
| Twitter search “looking for a LinkedIn scheduler” | Tens of tweets per week | Indicates ongoing manual struggle. |
| IndieHackers posts on Typefully / Taplio revenues | Public MRR in $100k-$300k range | People are paying. |
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