Overview

DMARC Simple aims to give very small businesses a hand-holding wizard to get SPF/DKIM/DMARC in place, translate the XML reports into English, surface mis-aligned senders and suggest safe policy moves, with optional concierge service for $19/mo or $199 one-off.

1. Evidence of Pain in the Wild

• Reddit thread supplied by proposer (r/DMARC – Small business owner overwhelmed by DMARC) shows 12 comments and multiple users asking for "something easier".
• Other threads discovered:
  • r/msp – “MSP-friendly DMARC management” – discussion about tools, cost sensitivity, mentions that EasyDMARC is “$10–$12 per domain at volume but still clunky”.
  • r/Emailmarketing – “Do you use DMARC reporting tools?” – 20+ upvotes, EasyDMARC/Dmarcian recommended but described as “overkill for one-man shops”.
• LinkedIn, blog posts and Mailgun webinar Q&A all include the phrase “overwhelmed by DMARC reporting”.
  Conclusion: non-technical owners and even small MSPs complain that existing options are confusing.

2. Keyword Demand & Difficulty

(Threshold for a “good” keyword per brief: ≥ 500 volume AND difficulty < 30)
| Keyword | Monthly volume | Difficulty | Meet...