Problem & audience

• 20M+ rental units in the US are owned by “mom-&-pop” landlords (≤100 units). They usually keep a spreadsheet and eyeball their bank statement each month.
• Recurrent Reddit threads asking for a “simple way to track rent” – e.g. /r/PropertyManagement post the user linked, plus dozens more (/r/Landlord ‘how are you guys keeping track of rent?’, ‘any basic & free software’, etc.) – show clear pain and active search behaviour

Search-demand / keywords (from keyword API)

• “online rent collection” – 1 900 sv/mo – KD 29 (≤30) ✅
• “rent collection app” – 1 000 sv/mo – KD 20 ✅
• “best apps for landlords to collect rent” – 480 sv/mo – KD 14 ✅
• “rent collection software” – 480 sv/mo – KD 27 ✅ => Multiple head terms above 500 sv/mo with low difficulty, satisfying the handbook criteria.

Related long-tails (<500 sv/mo) such as “free online rent collection”, “avail rent collection”, “baselane rent collection”, “rent payment tracker” (70 sv/mo) indicate users search both generically and for brands, confirming intent.

Competitors identified (from SERP & ‘rent collection app’ articles) Free-first: Stessa, Baselane, Innago, TenantCloud, Zillow Payments (up to 5 units f...