đź’ˇ SaaS Idea: SheetEnrich - Auto-fill company data in spreadsheets
Web app that takes a spreadsheet (CSV/Excel/Google Sheet) of company names and automatically fills in missing fields such as industry, headcount, location, website, LinkedIn URL and contact emails by querying public & paid data sources. Saves SDRs, marketers and analysts hours of manual research.
Platform: web
Why it's a good idea?
Problem fit & observed demand:
- Spreadsheets remain the default workspace for SDRs/marketers before data is pushed to a CRM. Reddit threads (r/ChatGPT, r/RevOps, r/Sales, r/ColdEmail) repeatedly ask “Is there a tool that can enrich a sheet with website / LinkedIn / email?”
– Example threads: /r/ChatGPT/199spe4 (exact request), /r/revops/155xn31 (alternatives to Clay for sheet enrichment), /r/techsales/1fz2io7 (AI agent for company enrichment).
- Google keyword data
– “data enrichment” 1 600 sv/mo – Difficulty 12 (low)
– “data enrichment tools” 480 sv/mo – Diff 10 (low)
– “company data enrichment” 260 sv/mo – Diff 27 (low)
– “lead enrichment” 320 sv/mo – Diff 0 (very low)
– Cumulative intent-matched volume >2 500 searches /mo, most KD <30, so SEO traction is feasible. The main head term alone (“data enrichment”) clears the 500-search requirement.
Competitive landscape (shows willingness to pay):
- Enterprise APIs: ZoomInfo, Clearbit, Apollo, PeopleDataLabs, Cognism (seat licences >$10k/yr).
- Sheet-oriented add-ons: SapienGraph (Google Sheets add-on, $39-$99/mo), Rows.com (SaaS spreadsheet with built-in enrichment, freemium), Gigasheet (pay-as-you-go enrich...
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