Problem/pain evidence:

• r/SaaS thread (Nov-2023) explicitly asks “Is there a SaaS that securely stores your .env?” (29 comments, several people saying Vault/Doppler are overkill and expensive).
• Multiple fresh Reddit r/devops threads (Jan-2023 → Apr-2024) asking for ‘self-hosted secrets manager’, ‘what secrets managers are y’all using?’, ‘how is your org securing its secrets?’ Typical pattern: Vault is too complex, Doppler is great but pricey / no self-host, looking for leaner indie-friendly options. Upvote counts 40-120 each – clear market pain.

Keyword demand:

• “infisical” (open-source Doppler alternative) 1 000 monthly searches, difficulty 27 → proves people are actively searching for light alternatives.
• “aws secrets manager pricing” 590 searches, difficulty 11 → devs price-shopping secret managers.
• “doppler alternative” (lookups show suggested in Google autosuggest, though keyword tool returned empty list due to low volume but SERPs exist).
• “hashicorp vault alternative” 200 (diff 19) – also qualifies.
• All above have difficulty <30, so there is attainable SEO room.

Competitive landscape:

• Existing players: Hashicorp Vault (enterprise/complex, OSS), AWS/GCP/Azure S...